What Personal Information Do We Collect?

We collect your personal information in order to provide and continually improve our products and services. Here are the types of personal information we collect:

Information You Provide to Us

We receive and store any information you provide in relation to Living Waters, including when you:

• Search or shop for products or services in our stores
• Add or remove items from your cart, or place an order
• Provide information in your account settings
• Configure settings on Living Waters devices or services
• Communicate with us by phone, email, or other methods
• Complete questionnaires or surveys

This may include:

• Identifying information such as your name, address, and phone numbers
• Payment information
• Your age and location information
• Your IP address
• Email addresses and contact information
• Content of reviews and emails to us

Automatic Information

We automatically collect and store certain types of information about your use of Living Waters, including:

• Internet protocol (IP) address used to connect your computer to the internet
• Login credentials and device information
• Location of your device or computer
• Living Waters metrics (technical errors, interactions with features, settings preferences)
• Version and time zone settings
• Website clickstream data, page views, response times, and interaction information
• Phone numbers used to call our customer service

Like many websites, we use “cookies” and other unique identifiers to collect this information.

Information from Other Sources

We might receive information about you from other sources, such as:

• Updated delivery and address information from our carriers
• Account and purchase information from co-branded business partners
• Search results and links, including paid listings

How Do We Use Your Personal Information?

We use your personal information to operate, provide, develop, and improve the products and services we offer. These purposes include:

Purchase and Delivery Services

We use your personal information to take and handle orders, deliver products and services, process payments, and communicate with you about orders, products, services, and promotional offers.

Service Improvement

We use your personal information to provide functionality, analyze performance, fix errors, and improve the usability and effectiveness of our website.

Marketing Communications

Living Waters sends out supplemental catalogues throughout the year along with an annual catalogue. Depending on your profile settings, you may receive periodic emails, sales flyers, and other advertisements from Living Waters Book & Toy Inc.

Recommendations and Personalization

We use your personal information to recommend features, products, and services that might interest you, identify your preferences, and personalize your experience with Living Waters.

Customer Communication

We use your personal information to communicate with you about Living Waters via different channels (phone, email, etc.).

Advertising

We use your personal information to display interest-based ads for features, products, and services that might interest you. We do not use information that personally identifies you to display interest-based ads.

Fraud Prevention and Credit Risk Management

We use personal information to prevent and detect fraud and abuse to protect the security of our customers, Living Waters, and others. We may also use scoring methods to assess and manage credit risks.

Cookies and Other Identifiers

To enable our systems to recognize your browser or device and to provide and improve Living Waters services, we use cookies and other identifiers.

What We Use Cookies For

• Keeping track of items stored in your shopping basket
• Conducting research and diagnostics to improve content, products, and services
• Preventing fraudulent activity
• Improving security
• Reporting and performance analysis

Managing Cookies

Living Waters cookies allow you to take advantage of essential features. If you block our cookies, you will not be able to add items to your Shopping Cart, proceed to Checkout, or use services that require you to sign in.

You can manage browser cookies through your browser settings. The ‘Help’ feature on most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, how to block cookies, and when cookies will expire.

Do We Share Your Personal Information?

Information about our customers is an important part of our business, and we are not in the business of selling our customers’ personal information to others. We share customers’ personal information only as described below and with subsidiaries Living Waters Book & Toy Inc., Living Waters Christian Bookstore Inc., and Living Waters America LLC.

Third-Party Transactions

We make available services, products, applications, or skills provided by third parties for use through Living Waters. We also offer services or sell product lines jointly with third-party businesses, such as Amazon.com. When a third party is involved in your transactions, we share customers’ personal information related to those transactions with that third party.

Third-Party Service Providers

We employ other companies and individuals to perform functions on our behalf, including:

• Fulfilling orders for products or services
• Delivering packages
• Sending postal mail and email
• Processing payments
• Providing customer service
• Analyzing data and providing marketing assistance

These service providers have access to personal information needed to perform their functions but may not use it for other purposes.

Business Transfers

As we develop our business, we might sell or buy other businesses or services. In such transactions, customer information generally is one of the transferred business assets but remains subject to the promises made in any pre-existing Privacy Notice.

Protection of Living Waters and Others

We disclose account and other personal information when we believe disclosure is appropriate to comply with the law, enforce agreements, or protect the rights, property, or safety of Living Waters, our users, or others.

Other than as set out above, you will receive notice when personal information about you might be shared with third parties, and you will have an opportunity to choose not to share the information.

How Secure Is Your Information?

We design our systems with your security and privacy in mind:

• We work to protect the security of your personal information during transmission by using encryption protocols and software
• We follow the Payment Card Industry Data Security Standard (PCI DSS) when handling credit card data
• We maintain physical, electronic, and procedural safeguards in connection with the collection, storage, and disclosure of personal customer information
• Our security procedures mean that we may occasionally request proof of identity before we disclose personal information to you

It is important for you to protect against unauthorized access to your password and to your computers, devices, and applications. Be sure to sign off when finished using a shared computer.

Third-Party Advertising

Living Waters may include third-party advertising and links to other websites and apps. Third-party advertising partners may collect information about you when you interact with their content, advertising, and services.

What Information Can You Access?

You can access your information, including your name, address, payment options, profile information, and purchase history in the “Your Account” section of the website.

Examples of accessible information include:

• Status of recent orders (including subscriptions)
• Your complete order history
• Personally identifiable information (name, email, password, address book)
• Product recommendations and recently viewed items

What Choices Do You Have?

Data Usage Choices

• You can choose not to provide certain information, but then you might not be able to take advantage of many Living Waters services
• You can manage cookie settings through your browser, though blocking cookies may limit functionality
• You can opt out of certain data usage by updating your settings on the applicable Living Waters website
• Most devices provide users with the ability to change device permissions

Contact and Updates

If you have any questions about how we collect and use your personal information, please contact our Customer Service. You may have the right to request access to or correction of your personal data as required by applicable law.

Depending on your data choices, certain services may be limited or unavailable.

Children’s Use of Living Waters

Living Waters does not sell products for purchase by children. We sell children’s products for purchase by adults. If you are under 18, you may use Living Waters only with the involvement of a parent or guardian.

Privacy Policy Updates and Contact Information

Jurisdiction and Disputes

If you choose to use Living Waters, your use and any dispute over privacy is subject to this Privacy Policy and Terms & Conditions, including limitations on damages, resolution of disputes, and application of the law of the province of Ontario.

Privacy Concerns

If you have any concern about privacy at Living Waters, please contact us with a thorough description, and we will try to resolve the issue for you.

Privacy Officer Contact

Living Waters Privacy Officer:

• Email: derek@shoplw.com
• Mail: ATTN: Living Waters Privacy Officer
• 122 Church St W, Elmira, ON N3B 1N3

Policy Changes

Our business changes constantly, and our Privacy Notice will change as well. You should check our website frequently to see recent changes. Unless stated otherwise, our current Privacy Notice applies to all information that we have about you and your account.

We stand behind the promises we make and will never materially change our policies and practices to make them less protective of customer information collected in the past without the consent of affected customers.

This Privacy Policy is effective as of the date of posting and applies to all information collected through Living Waters services.